Winery Creates Visits as Memorable as their Wine

The Company
From the early 1990's to today two brothers transformed a winery from a farm gate winery to one of the country’s leading Estate Wineries and the largest family-owned wine producer in British Columbia.

The Challenge
A parent company with real estate investments including a winery wanted to improve the vintner’s bottom line as or many years it had operated at a break-even point. Over the next five years significant focus was placed on the winery operation and it grew to become one of the largest and finest wineries in BC. With their success, however came some significant operational challenges including how to continue to grow operations, provide a quality product, and at the same time increase the overall winery experience for customers visiting onsite.

The Solution
Working with the family owners, Mecanix developed a five-year business plan, which included a new operational roadmap. In the plan, we identified areas for improved customer experience, including an improved wine tasting area, wine production tours, an expanded year-round restaurant and future plans for overnight accommodations at the winery.

The Benefits
The winery has created a customer experience “brand” that has put them on the map and captured the imagination of visitors. They now have a written plan with target revenues and expenditures, which makes it much easier to obtain annual funding from the parent company’s Board of Directors by showing return on investments. The plan provides focus and goals for the business operation and is the basis for annual reviews and highlights when adjustments to the plan should be made.

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